You are herr and you deserve to treat yourself.
Brand Pattern
Octagon Shape
Our signature octagon represents balance, harmony, and the eight dimensions of wellness. Use this shape in layouts, patterns, and graphic elements.
Brand Colors
Healing Green
#ACDBD1
Calm, renewal, balance
Royal Purple
#9E41B4
Luxury, wisdom, dignity
Sunshine Yellow
#FBF5BF
Joy, optimism, warmth
Gentle Pink
#E5CEE2
Care, softness, nurture
Gold Accent
#D4AF37 - Use sparingly for luxury highlights and emphasis
Typography
Playfair Display
Primary Typeface - Headings
The Quick Brown Fox
ABCDEFGHIJKLM
nopqrstuvwxyz
Montserrat
Secondary Typeface - Body
The Quick Brown Fox
ABCDEFGHIJKLM
nopqrstuvwxyz
Brand Voice
Voice Characteristics
Empowering
We uplift and encourage. Our tone reminds you of your worth and capability.
Warm & Personal
We speak directly to you with genuine care, like a supportive friend.
Sophisticated
We maintain elegance without pretension. Refined, never stuffy.
Mindful
We choose words thoughtfully, creating space for reflection and growth.
We Say
- "You deserve this moment"
- "Treat yourself with kindness"
- "Your wellbeing matters"
- "Take time for yourself"
- "Honor your needs"
We Don't Say
- "You need to..."
- "Fix yourself"
- "Everyone else is..."
- "You should..."
- "Don't be..."
Communication Style
No emojis. Use gold accents, elegant typography, and thoughtful spacing to create visual interest. Let our words and design speak for themselves with quiet confidence.
Our Mission
At Herr, we believe everyone deserves to prioritize their wellbeing. We create products and experiences that encourage self-care, mindfulness, and personal growth. Because you are herr, and you deserve to treat yourself.
Core Values
Self-Worth
Celebrating your inherent value
Wellness
Holistic health and balance
Empowerment
Supporting your journey
Authenticity
Being true to yourself
Logo Variations
Primary Logo - Purple
On Green Background
On White Background