21st Century Corporate Social Responsibility
Introduction
Corporate social responsibility's main initiative is to do good. Consumers expect companies to improve society and portray a higher ethical standard (Gonzalez-Padron, 2015). Companies realize that by prioritizing social responsibility in their business strategies, they can boost growth in reputation, profitability, and competitiveness. Corporate social responsibility is beneficial to both business and society. By understanding what a good corporate citizen is and reviewing one of the highest-ranked corporate social responsibility companies, the benefits of this responsibility can be analyzed.
A Good Corporate Citizen
A good corporate citizen complies with the ethical norms of society and recognizes their responsibility to external and internal stakeholders. Any person or group that can affect or be affected by the company’s activities is a stakeholder (Gonzalez-Padron, 2015). These include investors, employees, consumers, suppliers, and even the community. In consideration of their stakeholders, companies are reviewing their social, economic, and ecological impact on the environment and have started adopting sustainable business practices that benefit the community. Sustainability is the ability to maintain a certain level over time.
There are many ways for a company to be a good corporate citizen; some engage in shared value policies where their practices and policies enhance the competitiveness of the company while still advancing the social and economic conditions of the areas where they operate (Gonzalez-Padron, 2015). Other companies engage in strategic philanthropy to achieve long-term sustainability, combining a business mission with a charitable mission to link commercial objectives and social initiatives. Businesses can engage in employee volunteerism, donations, and sharing talents with nonprofit groups. Companies may also use cause marketing as a form of strategic philanthropy, where charitable contributions are made through the purchase of the company's products. From a global perspective, multinational companies must balance the needs and expectations of communities when developing a business strategy in other countries.
The Company
Google was founded in 1995 by Larry Page and Sergey Brin (Our Company, 2017). The developers wanted to create a search engine that used links to determine the importance of webpages on the World Wide Web. The mission of their creation was "to organize the world's information and make it universally accessible and useful" (Our Company, 2017). The company employs about 60,000 employees in 50 different countries around the world (Our Company, 2017). The company builds technology used by billions of people across the world, such as YouTube, Google Search, Android, and smart devices.
Corporate Social Responsibility
Google was ranked No. 1 in Global Corporate Social Responsibility by the Reputation Institute (Miceli, 2015). The company was ranked based on its workplace, citizenship, and governance. As the top of the list, Google is not only a good corporate citizen, but it also succeeded in communicating this to its stakeholders. Google is ranked at the top because it has been carbon neutral and has implemented many environmentally friendly initiatives (Miceli, 2015). Google takes on sustainability projects to improve its bottom line, reduce its environmental impact, and because it is the right thing to do (Miceli, 2015). The company proposes that moving to a clean economy will build a sustainable and prosperous world (Solving for Sustainability, 2017).
Conclusion
In conclusion, corporate social responsibility is beneficial to both society and the business. There are many ways corporations can engage in impactful activities that can do good in their community and globally. Businesses are more trustworthy and reliable when they engage in corporate social responsibility and reap the benefits of a good reputation, an increase in profits, and competitiveness.
References
Corporate Social Responsibility
Google was ranked No. 1 in Global Corporate Social Responsibility by the Reputation Institute (Miceli, 2015). The company was ranked based on its workplace, citizenship, and governance. As the top of the list, Google is not only a good corporate citizen, but it also succeeded in communicating this to its stakeholders. Google is ranked at the top because it has been carbon neutral and has implemented many environmentally friendly initiatives (Miceli, 2015). Google takes on sustainability projects to improve its bottom line, reduce its environmental impact, and because it is the right thing to do (Miceli, 2015). The company proposes that moving to a clean economy will build a sustainable and prosperous world (Solving for Sustainability, 2017).
Conclusion
The Company
Google was founded in 1995 by Larry Page and Sergey Brin (Our Company, 2017). The developers wanted to create a search engine that used links to determine the importance of webpages on the World Wide Web. The mission of their creation was “to organize the world’s information and make it universally accessible and useful” (Our Company, 2017). The company employs about 60,000 employees in 50 different countries around the world (Our Company, 2017). The company builds technology used by billions of people across the world, such as YouTube, Google Search, Android, and smart devices.
Corporate Social Responsibility
Google was ranked No. 1 in Global Corporate Social Responsibility by the Reputation Institute (Miceli, 2015). The company was ranked based on its workplace, citizenship, and governance. As the top of the list, Google is not only a good corporate citizen, but it also succeeded in communicating this to its stakeholders. Google is ranked at the top because it has been carbon neutral and has implemented many environmentally friendly initiatives (Miceli, 2015). Google takes on sustainability projects to improve its bottom line, reduce its environmental impact, and because it is the right thing to do (Miceli, 2015). The company proposes that moving to a clean economy will build a sustainable and prosperous world (Solving for Sustainability, 2017).
Conclusion
In conclusion, corporate social responsibility is beneficial to both society and the business. There are many ways corporations can engage in impactful activities that can do good in their community and globally. Businesses are more trustworthy and reliable when they engage in corporate social responsibility and reap the benefits of a good reputation, an increase in profits, and competitiveness.
References
- Gonzalez-Padron, T. (2015). Business ethics and social responsibility for managers.
- Miceli, M. (2015, September 17). Google Tops Reputation Rankings for Corporate Responsibility. U.S. News. https://www.usnews.com/...
- Our Company. (2017). Google. https://www.google.com/intl/en/about/our-story/